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How and where to find good copywriters?

November 18, 2010
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It is indeed not easy to write good website copy ourselves as copywriter is actually a profession by itself.
 
Many people face difficulties to get copywriters understand about their industries and use the proper words and phrases. On the other hand, good copywriter can be expensive to hire if you don’t have much budget.
 
The easiest workaround is to write the content ourselves. We can come up with draft content, not necessary with perfect English and appealing words. Then, pass to copywriter for proof reading and to rewrite with more persuasive writings. In such way, you can save both sides lots of time.
 
Here are some tips that of how you can start writing your website content at your own.
 
  1. Write for a specific audience who are your target customer
  2. Use unique selling proposition to differentiate yourself
  3. Use benefits instead of features
  4. Use bullets instead of long paragraph
  5. Use testimonials to create trust
  6. Tell people your background and provide contact information
 
 
To find copywriters, you can go to outsource websites such as Elance and post your job for bid. If possible, try to ask them for their work that relates to your industry.


By Bryan Gan
http://www.comdev.com
Comdev OneCommerce
#1 eCommerce Solution to Sell Better

 
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